-Sourcing fruit and veg produce that is 'cosmetically unattractive' yet still good for consumption from farms and farmer's markets and sells them in delivery boxes at 30% less than supermarket prices.

-Allows consumers to customise their veg box and choose the fruit and veg using available produce for the week. This also helps to reduce waste as people will not throw away food they do not like.

Website available at: https://www.imperfectproduce.com/