They city car club are a pay as you drive car rental service. They offer hybrid cars and fully electric car with the regency ward. Currently there are 6 car and 1 van. You reserve a car by phone, on line or they even have an i phone app. This service discourage users from taking small trips in the car and exchange driving for greener alternatives such as walking or cycling; this will have a very positive impact and improvement on the environment. They are committed to sustainable travel and it is estimated that every city club car on the street it takes 25 traditional cars. Also on average city cars produce 37% less co2 than the cars they replace. They predict that they have already taken 13,500 cars off the road. As well as the above city club car members are more likely not to make small trips and make greater use of alternative travel options such as cycling, public transport meaning there members drive less miles a year than the average motorist. This allows the citizens of the area to make deliberate, conscious decisions to live sustainably and actively contribute to the health of the surrounding environment.

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